Referrals are a great base. Now build the system that makes you the buyers agent people know, trust and choose.

You, Steve, Deanna and Nina, for seven weeks, building your positioning, your confidence on camera, your Meta ads system and the follow-up that turns leads into clients, piece by piece, with AI doing the heavy lifting, until it's live in your business and you know how to run it.

Checking places...

Built by a practising buyers agent who still runs this exact system in his own business every week.

IN DEMAND LAUNCHPAD

This intake is now closed or full.

WHO IT'S FOR

Launchpad is for buyers agents who are ready to stop relying on referrals alone.

You've been in business for more than six months. You know you're good at the job. But your pipeline still depends on who happens to refer you this month. If that's you, Launchpad installs the marketing system that runs alongside your referrals, so new clients don't depend on luck or timing.

A great base. Just not the whole building.

Every good buyers agency has referrals. They come from doing the job well, and they're worth protecting. But when referrals are your only source, there's a quiet cost. It's not the slow month. It's not knowing when the next one's coming. It's saying yes to the wrong client because the pipeline's empty. It's putting off hiring. It's the low-level hum of 'what if it dries up?' Keep your referrals. Build a system on top of them that you control. That's the whole idea.

You don't need a big following

This is the worry I hear most. Paid marketing doesn't care how many followers you have. It cares whether your message lands with the right person, at the right time, and whether you follow up when it does. Organic content builds trust with the people who already follow you. It's worth doing well. It's just slow, and it only reaches a small slice of your audience. Paid marketing amplifies what's already working. It puts you in front of the right people who don't know you yet, and keeps you visible to the ones who do. That's a system. And systems can be learned.

This is for you if...

You've been in business as a buyers agent for more than six months
Your best months still depend on who happens to refer you
You've boosted posts and got likes, not clients
An agency took your money, your data, and left you with nothing you understand
You know you should be on camera, and you keep putting it off
You want to understand your own numbers
You want marketing that fits around client work, not on top of it

Probably not the right time if you've been operating for less than six months, want someone to run your marketing for you, or are looking for a guaranteed number of clients.

HOW IT WORKS

Seven weeks. Four stages. One system you own.

Most marketing programs teach you pieces. Launchpad builds the whole path, in the right order: get clear, get seen, convert the right people, then know how to keep it working.

Before we start: Pre-start, open the day you join.

Self-paced training on how marketing a BA business actually works, plus a short intake on your business, numbers and goals. Accounts, tech and assets sorted early, so live sessions are spent building.

Weeks 1 to 2

Confidence

Clarity first. Everything else is built on it.

Your 1:1 strategy session with Steve. Where your business comes from today, where you want it to go, and what we build first.
Positioning and messaging. Who you serve, what makes you the obvious choice, and one core message that sounds like you. AI gives you a strong base. Then we refine it together, so it sounds like you.
A simple organic content plan. A realistic rhythm of posts and reels built from your core message, that fits a busy BA week. Implemented, not just planned.
Confidence on Camera, with Deanna. Knowing what to say is rarely the issue. Saying it on video is. Deanna works on delivery and presence until being seen feels normal.

Weeks 3 to 5

Attraction

Now we get you in front of the right people.

Build your lead magnet. One clear, useful offer your ideal clients actually want.
Build your Meta ads system, using our recommended framework: lead generation to reach new people, plus warm audience retargeting to stay visible to the ones who already know you.
Learn to run it yourself. How to launch, read your numbers and make adjustments with confidence.

Week 6

Conversion

Leads are only half the job.

Sales coaching, with Nina. How to run discovery conversations so the right people say yes, without you feeling pushy.
CRM setup, if you want one. We'll guide you on what we recommend and get it set up in your own name.
Nurture sequences. Email and SMS that keep you front of mind, a follow-up rhythm that reaches every lead seven or more times, and DM and call scripts you'll actually use.

Week 7

Optimisation Mentoring

A system you can't read is a system you can't trust.

What to monitor. The handful of numbers that actually matter, and what they're telling you.
When to pivot. How to tell the difference between a campaign that needs time and one that needs changing.
What to leave alone. Knowing when not to tinker is a skill too.

What a Launchpad week looks like

Times shown in Brisbane time (Australia/Brisbane).

Live sessions every Tuesday and Thursday at 12pm Brisbane time for the six live weeks, starting n/a
Around one to two hours of implementation on your own business
All up, plan for about four to five hours a week
Every session is recorded, so a missed session doesn't leave you behind
WhatsApp support Monday to Friday between sessions

AI does the heavy lifting. You make the decisions.

Marketing a buyers agency used to mean hours staring at a blank page. Writing ads. Drafting emails. Scripting videos. Working out what your numbers mean. Launchpad shows you how to use AI at every stage, so the process is faster and easier, and you spend your time on decisions, not drafts.

01Confidence. Sharpen your positioning, draft your core message, plan your organic content and write your video scripts.
02Attraction. Outline your lead magnet, write ad copy and hooks, and create variations to test.
03Conversion. Draft your nurture emails and SMS, and your DM and call scripts.
04Optimisation. Make sense of your ad results and spot what to change.

AI gives you a great base. Then we work together to refine it, so it sounds like you and has every chance of success. Nothing generic goes out with your name on it. And you don't need to be technical. If you can write a text message, you can use the AI tools we show you.

Is seven weeks enough?

Yes. You're not starting cold. Pre-start gets you set up before day one. We build one system, not ten. Every session ends with something live, not something to think about. And the final stage is all about teaching you to read and run it, so the system doesn't stop when the program does.

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Your mentors

You're not learning from one person's opinion. You're learning from people who do this work every day.

Steve Williams

Strategy, messaging, ads and optimisation

Practising buyers agent and founder of In Demand Buyers Agent. Steve spent 15+ years as a property investor (and, before that, managing a zoo) before starting his own buyers agency in December 2022. After his first agency-run campaign produced zero clients, he learned paid marketing himself and has since brought 76+ clients into his own business from paid marketing, at around $889 per acquisition. He was named BAI Buyers Agent of the Year 2024. In Launchpad, Steve leads your strategy session, messaging, ads, nurture and optimisation.

Deanna Cooney

Confidence on Camera

Deanna helps buyers agents show up on video with confidence and presence, so being seen feels natural rather than forced. In Launchpad, Deanna leads your Confidence on Camera sessions.

Nina Concepcion

Conscious Sales Coaching

Nina coaches buyers agents to run discovery conversations that feel natural, not pushy, so the right people say yes. In Launchpad, Nina leads your sales coaching session.

This isn't theory. It's my business.

76+ clients from paid marketing in my own buyers agency, at around $889 per acquisition. Real account. Real spend. Same system you'll build. In 2024 I was named BAI Buyers Agent of the Year. I mention it for one reason: it came out of a business built on this system. Since July 2025, six Launchpad cohorts have been through this process. Here's what a few of them said.

“I have a REAL business!”
MEMBER SURVEY, JUL 2026

“Filled my funnel with leads wanting my information.”
MEMBER SURVEY, JUL 2026

“It helped me sharpen my messaging and make better decisions around targeting and strategy.”
TAY-LAH MCPHERSON, TRUSTPILOT REVIEW

“I will never have to pay for an external agency to do this for me.”
SUZ, TRUSTPILOT REVIEW

These results are evidence of what the system can do, not a forecast of yours. Your market, offer and follow-up will shape your results.

IN DEMAND LAUNCHPAD

Launchpad

By the end of Launchpad, you'll have built

Clear positioning and one core message
A simple organic content plan, implemented and running
Real confidence on camera
A live lead magnet
A Meta ads system launched and tracking
Nurture sequences running in the background
A follow-up rhythm and call process you're confident using
The know-how to read your numbers and decide what to change

Monthly

$2,000 + GST

per month for 3 months ($6,000 + GST total)

Paid upfront

$5,400 + GST

10% off, save $600 + GST

This intake is now closed or full.

Checking places...

Agencies typically charge $2,000 to $5,000 a month to run ads for you, every month. Launchpad helps you install and run them yourself.

What else you'll spend.

No surprises. Here's everything else, up front.

Ad spend: Once campaigns are live: $10 a day on warm audience retargeting, plus $40 to $70 a day on lead generation (your choice)
CRM: Optional. If you'd like one, we'll recommend what to use
AI tools: Optional. A paid AI subscription makes things faster
Video editing: Optional. Edit yourself, or use our recommended editor at around US$40 per video

Questions worth answering.

Time and support

Money

Results

Fit

Ready?

Your Pre-start access opens straight away, and Ingrid will be in touch within 48 hours to book your strategy session with Steve. Talking it over with a partner or your team? Send them this page. Everything's here.

Checking places...

Steve

P.S. Not sure the timing's right? Message me on Instagram and tell me where your marketing's at right now. I'll give you an honest answer on whether November makes sense, or whether a later intake would suit you better.