Inconsistent content
Organic content is SLOW! Sporadic posting reaches randoms - not necessarily the clients you actually want.
FOR AUSTRALIAN BUYER'S AGENTS
From referral-dependent to consistently visible, trusted and in demand.
You're already good at what you do. Now build the marketing system that makes sure the right leads get to know, trust and choose you.
100+ clients signedBuyers Agent of the Year 2024Built by a buyers agent
The marketing capability every independent buyers agent needs to build a sustainable business.
A FAMILIAR PATTERN
You're great at buying property for clients. Your pipeline isn't.
Most buyers agents didn't get into this business to become marketers. You've built your reputation on strong negotiation, thorough due diligence and genuine care for your clients. But without a system behind you, growth still comes down to who happens to remember your name this month. A referral here, a chance mention there, a slow trickle from an Instagram post. That's not a client-acquisition strategy - it's a coincidence you're hoping repeats itself.
Referral dependency
Strong referral relationships take years to build, and they can slow to nothing the moment life gets busy for your partners.
Reputation without visibility
Great work should compound on its own. Instead, even loyal clients forget to mention you if you're not front of mind.
THE REAL ISSUE
Being a great BA isn't the same as being known for it.
The buyers agents who grow steadily aren't necessarily better at the work than you are. They've built a system that keeps generating demand on its own - one that gets them seen, keeps them remembered, and puts them front of mind the moment a client is ready to act.
Attract
Get seen by the right people, consistently - not just when you post.
Nurture
Stay remembered. Build belief before the sales conversation even starts.
Convert
Turn readiness into a client - calm, confident, no hard sell required.
IS THIS YOU?
Ideal for buyers agents at a few different stages.
Launchpad and the In Demand BA Community are built for buyers agents who are good at the job. If any of these sound familiar, you're in the right place.
Good at the job, dependent on referrals
Your clients love you. Your pipeline still depends on who remembers your name this month. You want a second engine running alongside referrals - not instead of them.
Doing some marketing, but no real system
You post sometimes, you've tried an ad or two, but nothing's connected. You want the pieces - content, ads, follow-up - working together instead of as one-off efforts.
Scaling past solo operator
You're bringing on your first hire or contractor and can't be the only source of new business anymore. You need a system that runs whether or not you're the one driving it.
Ready to understand the numbers
You've either run ads yourself or paid an agency to - either way, you want to actually understand what's working, diagnose what isn't, and stop guessing.
Not sure which stage you're at? That's normal - most members are a mix of two or three of these. The two-call process helps figure out exactly where you're at and whether Launchpad is the right next step.
HOW IT WORKS
We teach you to fish. A business skill for life.
Launchpad installs the system. In Demand BA Community keeps you sharpening it - with a room full of buyers agents doing the same, for as long as you want to keep growing.
STEP ONE - 6 WEEKS
Launchpad
The Confidence → Attraction → Conversion install. From zero to a running lead system in six weeks - camera confidence, a strategically built lead magnet designed to generate buyer enquiries, your first ad campaigns live, and (if needed) support choosing a CRM that doesn't turn into an admin nightmare.
- Weekly live training + implementation sessions with Steve
- Personal brand and camera confidence, from scratch
- Lead magnet, ad campaigns and nurture sequence built and launched
- 1:1 social media + website audit included
STEP TWO - ONGOING
In Demand BA Community
By invitationOpen to Launchpad graduates
Building the system was step one. Running it is a different job. The Mentoring Community is where you keep it sharp: staying accountable, keeping up with what's working now, and improving your numbers month by month, alongside a room full of buyers agents doing the same work.
- Weekly Working Session: set your actions, do the work, report back
- Monthly Level Up with Steve: what's new in the world of buyer's agent marketing, AI and all the other ways to improve how people get to know, trust and choose us
- Member Concierge sessions with Ingrid: launch help and a setup check before you go live
- Conscious Sales Coaching with Nina, every quarter
- Confidence on Camera with Deanna, twice a year
- An annual in-person training event, plus the members' WhatsApp group, Monday to Friday
There is nothing better than the energy of a live room of buyers agents ready to grow.
LAUNCHPAD - THE 6-WEEK INSTALL
The Confidence → Attraction → Conversion framework.
Not a library of videos to binge and forget. A live, sequenced build: install Tuesday, apply and remove friction Thursday. By week six you have a running system, not a to-do list.
WEEK 1 · CONFIDENCE
Launch Brief
Marketing as a learnable skill. Pixel and ad account set up properly, from day one.
WEEK 2 · CONFIDENCE
Organic Authority Engine
Your profile is the first funnel step. Positioning, bio, and proof without bragging.
WEEK 3 · ATTRACTION
Lead Magnet Lab
A belief-shifting asset, not a freebie - plus the Scroll-Stop Creative Studio for ads that don't feel like ads.
WEEK 4 · ATTRACTION
Marketing Infrastructure
CRM foundations - pipeline stages, lead flow and follow-up logic, without the admin overwhelm.
WEEK 5 · CONVERSION
Paid Traffic Accelerator
Campaign structure, budget safeguards, and your first campaigns live - or drafted and ready.
WEEK 6 · CONVERSION
Optimise & Convert
Nurture sequences, the Leads-to-Conversations framework, and your Launch Party.
Confidence - weeks 1 to 2Attraction - weeks 3 to 4Conversion - weeks 5 to 6
MEMBER FEEDBACK
What members say, in their own words.
Drawn from our most recent member survey - unedited responses from buyers agents currently inside In Demand BA Community.
8.75/10Average likelihood to recommend it to another BA
“I have a REAL business!”
“Filled my funnel with leads wanting my information.”
“It helped me sharpen my messaging and make better decisions around targeting and strategy.”
“I will never have to pay for an external agency to do this for me.”
Based on our Launchpad member survey and independent reviews on Trustpilot, 2026. Individual results vary - these are members' own reported outcomes, not guarantees.
IN THEIR OWN WORDS
Straight from the group chat.
Real messages shared in the members' WhatsApp group.
A quick update 53 registered for the webinar and counting (to be held on April 30) and 4 discovery calls booked.
I've had 38 leads, called 15, spoken to 6, 3 disqualified, 2 strategy calls, 1 not interested. Cost is about $15 per lead haven't looked at the other stats yet
❤️10:39 am
Everywhere we go, people are asking about our business, and laugh saying they see us everywhere! Cringey and awkward I know, but it opens conversations with people all the time!!! I launched my new ads on Friday morning, turned off all my old ones and have seen amazing results, 31 new contacts (ads manager is a bit slow on reflecting this) 3 of them were from retargeting and were already in our database. See our results below and launch your ads! Goodluck everyone! 😘
❤️ 312:27 pm
Hi Steve, Just wanted to say thanks 🙏 I ran my first broad campaign. Its Day 14 today and I got 94 leads. I assume its a good number atleast better than what I expected 🙂 Your course is very powerful and its power can only be realised once it's properly implemented 🙌
My FB ads have only been running 3 weeks and I've already signed 2 full paying clients. After a whole year of posting on Insta with zero conversions, this is so exciting!
Sharing the wins / losses. 14 leads, 2 discovery calls booked, 2 call backs & 10 no answers
👏 👍 🙌 🚀 52:57 pm
Thanks Steve appreciate all your support along the journey.
3:30 pm
Very welcome, love it when people implement and get results. That's what lights me up
3:32 pm ✓✓
I've 126 registered for my webinar coming up this week. Outside of that had 7 discover calls booked, 3 no show, 2 just wanted free suburb info, 2 into a strategy call.
Exciting news - I have just signed a client that came from my Facebook ad!!!
❤️ 49:59 am
Hi @Steve Williams Buyers Agent - Thanks for suggesting to pop the Expensive Mistake ad into its own adset.... since I did that yesterday i've had 3 leads. 1 i've already had clarity call and sent out my docs for signup... the other is booked in for clarity call tomorrow. Great result so far
❤️12:57 pm
The retargeting ads have been doing well gaining followers and interactions!
❤️ 😂 29:44 pm
TWO WAYS TO RUN A PIPELINE
The same buyers agent. Two different systems.
The difference isn't skill. It's whether a system is running in the background.
Referral-dependent BA
In Demand BA
Pipeline depends on who remembers your name this month
Pipeline runs on a system, whether you're on the clock or not
Posts content and hopes something lands
Runs a lead magnet and ad system built around one clear offer
Networking breakfasts, months between referrals
Referral partnerships + always-on ads, working in parallel
Feels invisible between client wins
Stays front of mind through consistent, deliberate nurture
Every slow month feels personal
Slow months get diagnosed with data, not drama
Hey, I'm Steve
December 2022: I burned the boats - left my job and promised myself I'd never go back to being an employee. No real estate background, no network, no audience. I'd spent 15+ years as a property investor and a career managing zoos, of all things.
I tried the content grind. I tried networking - a year of early mornings for one referral. January 2023, I launched my BA business. Result: zero clients.
So I got obsessed with marketing - not as a personality trait, but as a learnable skill. Seventeen months later: $545K in revenue, over 100 clients signed, and a lean business built with just me, a VA, and a few contractors.
In 2024 I was named BAI Buyers Agent of the Year. Now I teach the exact system to other BAs who are great at the job and done leaving their pipeline to chance.
100+ clients signed$889 CACBA of the Year 202415+ yrs property investor
@stevewilliams_indemandbaOUR VISION
We help buyers agents become visible, trusted and in demand - to fuel a life of freedom and impact.
Visible
Known by the right people, before they're ready to buy.
Trusted
Chosen with confidence, not convinced with pressure.
In Demand
Front of mind, consistently - not just when you post.
IN PARTNERSHIP WITH
B1G1 - Business for Good
In Demand Buyers Agents partners with B1G1, a global giving platform that connects everyday business activity to real projects around the world - clean water, education, healthcare and poverty alleviation among them. Every Launchpad enrolment triggers a contribution through B1G1, turning the growth of one buyers agent's business into measurable good for someone else's.
BEFORE YOU APPLY
Questions worth answering upfront.
Launchpad is a 6-week system install - you leave with a running lead system. In Demand BA Community is what comes next: ongoing mentorship, advanced strategy and peer support, focused on optimisation and scale rather than setup.