From referral-dependent to
consistently visible, trusted and in demand.
You're already good at what you do. Now build the marketing system that makes sure the right leads get to know, trust and choose you.
100+ clients signed | Buyers Agent of the Year 2024 | Built by a buyers agent
The marketing capability every independent buyers agent needs to build a sustainable business.
You're great at buying property for clients. Your pipeline isn't.
Most buyers agents didn't get into this business to become marketers. You've built your reputation on strong negotiation, thorough due diligence and genuine care for your clients. But without a system behind you, growth still comes down to who happens to remember your name this month. A referral here, a chance mention there, a slow trickle from an Instagram post. That's not a client-acquisition strategy - it's a coincidence you're hoping repeats itself.
Inconsistent content
Organic content is SLOW! Sporadic posting reaches randoms - not necessarily the clients you actually want.
Referral dependency
Strong referral relationships take years to build, and they can slow to nothing the moment life gets busy for your partners.
Reputation without visibility
Great work should compound on its own. Instead, even loyal clients forget to mention you if you're not front of mind.
Being a great BA isn't the same as being known for it.
The buyers agents who grow steadily aren't necessarily better at the work than you are. They've built a system that keeps generating demand on its own - one that gets them seen, keeps them remembered, and puts them front of mind the moment a client is ready to act.
Ideal for buyers agents at a few different stages.
Launchpad and the In Demand BA Community are built for buyers agents who are good at the job. If any of these sound familiar, you're in the right place.
Good at the job, dependent on referrals
Your clients love you. Your pipeline still depends on who remembers your name this month. You want a second engine running alongside referrals - not instead of them.
Doing some marketing, but no real system
You post sometimes, you've tried an ad or two, but nothing's connected. You want the pieces - content, ads, follow-up - working together instead of as one-off efforts.
Scaling past solo operator
You're bringing on your first hire or contractor and can't be the only source of new business anymore. You need a system that runs whether or not you're the one driving it.
Ready to understand the numbers
You've either run ads yourself or paid an agency to - either way, you want to actually understand what's working, diagnose what isn't, and stop guessing.
Not sure which stage you're at? That's normal - most members are a mix of two or three of these. The two-call process helps figure out exactly where you're at and whether Launchpad is the right next step.
We teach you to fish. A business skill for life.
Launchpad installs the system. In Demand BA Community keeps you sharpening it - with a room full of buyers agents doing the same, for as long as you want to keep growing.
Launchpad
See if Launchpad is right for you →The Confidence → Attraction → Conversion install. From zero to a running lead system in six weeks - camera confidence, a strategically built lead magnet designed to generate buyer enquiries, your first ad campaigns live, and (if needed) support choosing a CRM that doesn't turn into an admin nightmare.
- Weekly live training + implementation sessions with Steve
- Personal brand and camera confidence, from scratch
- Lead magnet, ad campaigns and nurture sequence built and launched
- 1:1 social media + website audit included
In Demand BA Community
A community of BAs working to become In Demand. Consistently. Advanced strategy, sales coaching, camera coaching, and a room of ambitious BAs holding each other to a higher standard - open to Launchpad graduates, by application.
- Weekly cadence: Tuesday Growth Lab, Thursday training
- Conversations that Convert with Nina (Sales Coaching)
- Show Up and Sign Up with Deanna (Confidence on Camera coaching)
- Coach in Your Pocket - WhatsApp support, Mon-Fri
- Two in-person retreats a year
- 2-5 hrs/week - lighter than Launchpad, built to keep you moving
There is nothing better than the energy of a live room of buyers agents ready to grow.
The Confidence → Attraction → Conversion framework.
Not a library of videos to binge and forget. A live, sequenced build: install Tuesday, apply and remove friction Thursday. By week six you have a running system, not a to-do list.
Launch Brief
Marketing as a learnable skill. Pixel and ad account set up properly, from day one.
Organic Authority Engine
Your profile is the first funnel step. Positioning, bio, and proof without bragging.
Lead Magnet Lab
A belief-shifting asset, not a freebie - plus the Scroll-Stop Creative Studio for ads that don't feel like ads.
Marketing Infrastructure
CRM foundations - pipeline stages, lead flow and follow-up logic, without the admin overwhelm.
Paid Traffic Accelerator
Campaign structure, budget safeguards, and your first campaigns live - or drafted and ready.
Optimise & Convert
Nurture sequences, the Leads-to-Conversations framework, and your Launch Party.
What members say, in their own words.
Drawn from our most recent member survey - unedited responses from buyers agents currently inside In Demand BA Community.
"I have a REAL business!"
"Filled my funnel with leads wanting my information."
"It helped me sharpen my messaging and make better decisions around targeting and strategy."
"I will never have to pay for an external agency to do this for me."
Based on our Launchpad member survey and independent reviews on Trustpilot, 2026.
Individual results vary - these are members' own reported outcomes, not guarantees.
Straight from the group chat.
The same buyers agent. Two different systems.
The difference isn't skill. It's whether a system is running in the background.
BAI Buyers Agent of the Year, 2024
December 2022: I burned the boats - left my job and promised myself I'd never go back to being an employee. No real estate background, no network, no audience. I'd spent 15+ years as a property investor and a career managing zoos, of all things.
I tried the content grind. I tried networking - a year of early mornings for one referral. January 2023, I launched my BA business. Result: zero clients.
So I got obsessed with marketing - not as a personality trait, but as a learnable skill. Seventeen months later: $545K in revenue, over 100 clients signed, and a lean business built with just me, a VA, and a few contractors.
In 2024 I was named BAI Buyers Agent of the Year. Now I teach the exact system to other BAs who are great at the job and done leaving their pipeline to chance.
@stevewilliams_indemandbaWe help buyers agents become visible, trusted and in demand - to fuel a life of freedom and impact.
B1G1 - Business for Good
In Demand Buyers Agents partners with B1G1, a global giving platform that connects everyday business activity to real projects around the world - clean water, education, healthcare and poverty alleviation among them. Every Launchpad enrolment triggers a contribution through B1G1, turning the growth of one buyers agent's business into measurable good for someone else's.
Questions worth answering upfront.
How is In Demand BA Community different from Launchpad? +
Launchpad is a 6-week system install - you leave with a running lead system. In Demand BA Community is what comes next: ongoing mentorship, advanced strategy and peer support, focused on optimisation and scale rather than setup.
How much time does this actually take? +
Launchpad is more intensive by design - it's an install. In Demand BA Community is 2–5 hours a week: coaching calls, action steps, and tracking results. Lighter, built to move you forward without overwhelming a business you're still running day to day.
Can I do this without hiring an agency? +
Yes - that's the point. Agencies cost $2,000–$7,000 a month and still expect you to make your own content. This gives you the skills and systems to own your marketing for good, without paying someone else rent on your growth. Once your business grows you can choose to outsource - with the confidence of knowing how it works - to someone you can trust.
What if I get stuck between calls? +
That's what Coach in Your Pocket is for. Drop your question in WhatsApp Monday to Friday and get an answer within the next day.
Is this program only for beginners? +
No - most members already have clients and momentum, but no system behind it. Launchpad and In Demand BA Community are built for buyers agents who are good at the job and ready to stop leaving their pipeline to chance.
Is there a live element, or is it all pre-recorded? +
Both programs run live. Launchpad follows a Tuesday-install, Thursday-implementation rhythm. In Demand BA Community runs Tuesday Growth Lab and Thursday training, plus Conversations that Convert (sales training) and Show Up and Sign Up (camera and communications training) - and two in-person events a year.
Will this actually get me clients? +
We can't promise a number of clients, a lead within a set number of days, or a specific return - too much of that depends on your market, your offer, your follow-up and your consistency. What we can promise is the system: positioning, a lead magnet, paid acquisition, nurture, and the ability to read your own numbers and improve them. Buyers agents who build that properly and run it consistently are the ones who see results. We just can't guarantee it for you in advance, and we'd rather tell you that upfront than oversell it.
What if I don't have a big budget for ads? +
You don't need a big budget to start - you need the right structure first. Launchpad teaches you to build and test campaigns properly before you scale spend, so you're not throwing money at ads with no system behind them. Most members start small and increase spend once they can see what's actually working.
What happens after the 6 weeks if I don't join the Community? +
You keep everything you built. Launchpad is designed so you leave with a working system and the skills to run and manage it yourself - that's the whole point. The Community is there if you want ongoing development, support and peers around you while you run it, but it's not required for Launchpad to work.
Do you work with buyers agents outside my city or state? +
Yes - Launchpad and the In Demand BA Community are run online, so members join from all over Australia. The frameworks apply regardless of your local market, though we do talk through how to adapt positioning and targeting for your specific area.
Is this specific to buyers agents, or generic marketing advice? +
Everything is built specifically for buyers agents - the examples, the campaigns, the language, the sales conversations. It's not repurposed generic marketing content. Steve built and ran his own BA business before teaching this, and the group coaching is BA-to-BA, not BA-to-marketing-agency.